Getting Your Message Across On The RPH Network
…the only radio network service with a mission to provide access to published material to Australians with a print disability.
The RPH Network is also a cooperative media partner, broadcasting important government information and other announcements to difficult-to-reach print disabled audiences around Australia.
The RPH Australia Radio Reading Network (RPH Network) plays a unique role in the Australian media
landscape, offering ‘alternate format’ (spoken word) access to print media for those with a print disability.
RPH audiences engage in ‘foreground listening’. Unlike background music, RPH programs are designed to be heard, understood and retained by listeners.
RPH programming is designed for broad appeal. Audience research commissioned by the RPH Network estimates that between 3-6% of the Australian population listens to RPH radio reading services on a weekly/monthly basis.
Given Australia’s ageing population, the RPH Network has a strong and growing audience of older people, who are more likely to develop a print disability as a consequence of ageing.
The RPH Network also informs a range of ‘eyes-busy’ listeners, who take the opportunity to stay up-to-date with the latest print news and current affairs by tuning in to their local RPH radio reading service while on the road, or at work.
The RPH National Sponsorship Scheme
The RPH Network conducts many successful on-air campaigns for local and national organisations, including federal, state and local governments.
It is recognised by government as an important policy enabler, allowing critical government information to reach those who would otherwise by unable to access it in print or online.
The scheme is a central booking, production, distribution and invoicing facility for information campaigns and other funded information segments broadcast nationally across the RPH Network.
Sponsored segments raise awareness and understanding of issues and developments among RPH audiences.
To access RPH Australia’s National Sponsorship Scheme for your campaign, contact RPH Australia Sales on (08) 8234 1197.
“Australia’s print handicapped population consists of people who through age, disability or literacy problems are unable to physically handle books and newspapers or otherwise read or comprehend written material.”
Federal Department of Communications Review 1986
‘You can summon all the hyperbole at your command yet still understate RPH’s value. It is, quite simply, a terrific service.’
October 07, 2013