 Detailed Findings
Summary of Findings
The findings of the research provide an ideal starting point for RPH Australia members by identifying the potential audience both nationally and by State/Territory. A key finding from the research indicates there is a very
low awareness of RPH Australia member’s services, specifically amongst representative associations. This finding provides a perfect opportunity for partnership building with these organisations so that they may act as
advocates for RPH services in communications with their members. For example, a representative of ArthritisWA who had no awareness of RPH Perth’s service was very keen to form a partnership with them. She
expressed a desire to recommend the service to ArthritisWA members as well as possibly having arthritis specific announcements broadcast on the station.
Therefore, key steps for RPH Australia in the near future should include establishing and/or strengthening relationships with representative organisations such as the following:
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Adult Literacy Council Australia.
Association for the Blind WA.
Royal Blind Society of NSW.
QLD Blind Association.
Royal Institute for the Blind SA.
Royal VIC Institute for the Blind.
Lion’s Eye Institute.
Hear a Book Service.
Blind Citizens Australia.
Dyslexia-Speld Foundation WA.
Speld NSW, VIC, QLD, SA, TAS.
Learning and Attention Disorder Society Australia.
Arthritis Foundation of WA, NSW, VIC, SA, TAS, NT, ACT, QLD. |
Paraplegic – Quadriplegic Association of WA, NSW, VIC, QLD, SA, TAS, NT, ACT.
Multiple Schlerosis Society of WA, NSW, VIC, QLD, SA, TAS, NT, ACT.
Cerebral Palsy Associations of WA, NSW, VIC, QLD, SA, TAS, NT, ACT.
Aged Council of Australia.
ACROD.
ACOSS.
Disability Services Commission and other respective State bodies.
Federal Department of Family and Community Services.
Office of Disability.
Office of Older Australians. |
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The building of these partnerships to establish a range of advocates for the service around Australia should be time and cost effective and ensure a
significant audience increase. In addition, information sharing opportunities between RPH Australia and representative organisations could be mutually beneficial, such as raising awareness of disability services on air.
Concluding Comments
The results of the research have confirmed RPH Australia’s presumptions that the potential audience is extensive in terms of both impairment type and number. Given this, there are clearly a number of opportunities for RPH
around Australia to better service audience members and investigate preferences amongst the potential audience in order to improve the overall service offering.
The Directors and staff of Market Equity would like to thank RPH Australia for the opportunity of working on this project and very much look forward to the prospect of working together again in the future.
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POPPY WISE
Research Analyst
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ANNE GRIBBLE
Account Director
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This report is prepared for RPH Australia and is for the exclusive use of the party or the
organisation to which it is addressed. Methodologies within this document may be proprietary to Market Equity and may not be copied or reproduced without permission.
Unless otherwise stated, we have undertaken no special audits or examinations to determine the validity of the documentation, information or instructions provided to us and
on which this report is based.
This report is intended to be used for the specific purposes described in the text and only
by the parties to whom it is addressed. We deny any liability to the parties to whom the report is addressed, where use is made, of the whole or part of the report, in a way other
than that described. Further, we deny any liability to any other party who may use or rely on the whole or any part of the report.
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