Report Summary

Detailed Findings

 Detailed Findings

 Total Potential Audience

The following table provides the number of people with a print disability in Australia, profiled by impairment type.  Exact State/Territory profiles and country/metropolitan profiles have not been available due to the lack of disaggreation of available statistics. The total of 3,304,639 Australians with a print disability represents almost 17.5% of the population
(17.39%).  Of course, not everybody who may have any form of a print disability would acknowledge themselves as such, therefore may not necessarily identify RPH Australia members as a service provider relevant to their needs.

This figure representing the total Australian population with a print disability is a conservative estimate.  Throughout the secondary research process, a lack of data was encountered.  In these instances, conservative estimates based on consultation with relevant organisations have been employed in deriving the total figure.
 

 Table A: Print Disabled Population of Australia by Impairment Type

	Vision	Physical	Literacy	Learning	Total
TOTAL	193,300	205,723	2,607,400	298,216	3,304,639

Accurate State/Territory profiles and country/metropolitan profiles have not been available for each impairment type due to the lack of disaggregation of available statistics.  Table B represents the population with a print disability for each State and Territory with a print disability as extrapolated from the total population figures and the total potential audience figure found in Table A.
 

Table B: Print Disabled Population of Australia by State/Territory

% of Total Australian Population Print Disabled TOTAL New South Wales 34% 1,123,580 Victoria 24% 793,117 Queensland 19% 627,885 South Australia 8% 264,375 Northern Territory 1% 33,049 Australian Capital Territory 1% 33,049 Tasmania 3% 99,117 Western Australia 10% 330,467 TOTAL 100% 3,304,639

Table C represents the population with a print disability for each capital city in Australia as extrapolated from the total population figures for each capital city and the total potential audience figure.
 

Table C: Print Disabled Population of Australia by Capital City

% of State Population in Capital City Print Disabled in Capital City TOTAL Sydney 62% 696,619 Melbourne 72% 571,044 Brisbane 44% 276,256 Adelaide 73% 192,993 Darwin 44%  14,451 Canberra 99% 32,718 Hobart 41% 40,637 Perth 72% 237,936 TOTAL 63% 2,062,654

The challenge for RPH Australia members now is to raise awareness of their service amongst the population with a print disability.  Through the course of conducting the research, awareness of the RPH service around Australia was low even amongst representative associations for people of which the services would directly cater. Potentially, partnerships with such organisations could serve to greatly increase awareness amongst the target audience.

In thinking about possible future communications plans to target potential audience members, this breakdown is very useful.  Dissemination of promotional information through representative organisations, government service providers and private service providers will all help to steer communications and any future research.  Those with an identified learning or literacy impairment will be more difficult to target, as these conditions may go unnoticed by people with these impairments.
 

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This page was last modified on Tuesday, 27 September, 2005