Report Summary

Detailed Findings

 Executive Summary

• Research Objectives
• Approach
• Summary of Findings

  Research Objective

RPH Australia and its members have little recent information regarding the size and profile of their target audience and the reach of its services amongst the target audience.  Research has been commissioned to measure and profile the target audience nationally, as well as profile the audience by location and print disability type.

 Approach

 Secondary research was identified as the most efficient and accurate means of identifying the size and profile of the population of Australia with a print disability.  Methodological concerns arise when considering conducting primary research with people with disabilities, and therefore publicly available data sources were considered the most appropriate for this project.

 Summary of Findings

The following table provides the total number of people with a print disability in Australia, profiled by impairment type.  This audience figure represents the total available audience Australia-wide, not considering actual access to radio services.  The total of 3,304,639 Australians with a print disability represents almost 17.5% of the population (17.39%).  ‘The population’ referred to in this document is 19,001,753 people.  As the ABS 2001 Census figures are yet to be released, this figure has been worked out by multiplying the ABS 1996 Census population of 17,892,423 by the estimated five year growth rate of 6.2%. Not every individual who suffers any form of a print disability would acknowledge themselves as such, therefore may not necessarily identify RPH Australia members as a service provider relevant to their needs.

This total figure is recognised as a conservative estimate.  As preexisting data sources were not always available, estimates erring on the side of caution have been employed throughout the research.
 

 Table A: Print Disabled Population of Australia by Impairment Type

	Vision	Physical	Literacy	Learning	Total
TOTAL	193,300	205,723	2,607,400	298,216	3,304,639

Accurate State/Territory profiles and country/metropolitan profiles have not been available for each impairment type due to the lack of disaggregation of available statistics.  Table B represents the population with a print disability for each State and Territory as extrapolated from the total population figures and the total potential audience figure found in Table A.
 

Table B: Print Disabled Population of Australia by State/Territory

% of Total Australian Population Print Disabled TOTAL New South Wales 34% 1,123,580 Victoria 24% 793,117 Queensland 19% 627,885 South Australia 8% 264,375 Northern Territory 1% 33,049 Australian Capital Territory 1% 33,049 Tasmania 3% 99,117 Western Australia 10% 330,467 TOTAL 100% 3,304,639

Table C represents the population with a print disability for each capital city in Australia as extrapolated from the total population figures for each capital city and the total potential audience figure.
 

Table C: Print Disabled Population of Australia by Capital City

% of State Population in Capital City Print Disabled in Capital City TOTAL Sydney 62% 696,619 Melbourne 72% 571,044 Brisbane 44% 276,256 Adelaide 73% 192,993 Darwin 44%  14,451 Canberra 99% 32,718 Hobart 41% 40,637 Perth 72% 237,936 TOTAL 63% 2,062,654

 

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